The weird and difficult intersection of marketing and design - Journal of Omnifarious
Dec. 27th, 2007
04:50 pm - The weird and difficult intersection of marketing and design
Basically, the gist of the article is that apparent complexity is how people judge how powerful a device is. If you want people to believe that you have a spectacular newfangled appliance that does all kinds of neat, useful stuff it had better have tons of knobs and displays to prove it.
Of course, when people get the thing home they are then baffled by it all and complain bitterly about how hard the thing is to use. So one strategy would be to make the apparent complexity an illusion so that people will perceive your product in a positive light while still finding it reasonably simple to use once they get it home.
That's a really hard set of factors to balance though, and it makes me wonder about how the disconnect between appearance and reality will be handled. Will people see through a product that falsely advertises complexity while actually being a poor, low-quality product that doesn't really do anything fancy?